Operations Research, Systems Engineering and Industrial Engineering Commons^™

The Design Of Innovative Mobile Artifacts: How To Develop Powerful Value Networks?, Mutaz M. Al-Debei, Guy Fitzgerald

Dr. Mutaz M. Al-Debei

The development of mobile data services and products calls for participation and collaboration amongst many actors with different expertise. However, building powerful value network is challenging and requires a detailed examination of a number of design constructs and their interrelationships. This research provides an intuitive model to help effectively design such networks. The model is illustrated using NTT DoCoMo’s i-mode case. It is argued that the model offers a useful methodical approach for telecoms providers to develop a thriving value network capable of creating significant mobile innovations and benefits.