Operations Research, Systems Engineering and Industrial Engineering Commons^™

The Design And Engineering Of Mobile Data Services:Developing An Ontology Based On Business Model Thinking, Mutaz M. Al-Debei, Guy Fitzgerald

Dr. Mutaz M. Al-Debei

This paper addresses the design and engineering problem related to mobile data services. The aim of the research is to inform and advise mobile service design and engineering by looking at this issue from a rigorous and holistic perspective. To this aim, this paper develops an ontology based on business model thinking. The developed ontology identifies four primary dimensions in designing business models of mobile data services: value proposition, value network, value architecture, and value finance. Within these dimensions, 15 key design concepts are identified along with their interrelationships and rules in the telecommunication service business model domain and unambiguous …