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Value Networks For Developing Mobile Innovations: The Case Of Apple Iphone, Mutaz M. Al-Debei
Value Networks For Developing Mobile Innovations: The Case Of Apple Iphone, Mutaz M. Al-Debei
Dr. Mutaz M. Al-Debei
This paper intuitively utilizes a methodical approach (i.e. VNM Model) to analyze the success of Apple iPhone mobile innovation from a value network perspective. The paper demonstrates, through the case of iPhone, how a powerful and well- designed value network is a critical enabler of innovations in the mobile telecommunications industry. Retrospectively, the paper also discusses key value drivers of successful value networks.