Operations Research, Systems Engineering and Industrial Engineering Commons^™

Revenue And Order Management Under Demand Uncertainty, Kiran Chahar

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We consider a firm that delivers its products across several customers or markets, each with unique revenue and uncertain demand size for a single selling season. Given that the firm experiences a long procurement lead time, the firm must decide, far in advance of the selling season not only the markets to be pursued but also the procurement quantity. In this dissertation, we present several operational scenarios in which the firm must decide which customer demands to satisfy, at what level to satisfy each customer demand, and how much to produce (or order) in total.
Traditionally, a newsvendor approach to …