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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Journal of International Technology and Information Management
This paper surveys the marketing executives of the top companies in Spain with more than 100 million euros on net sales and reports the status of Customer Relationship Management (CRM) solutions in their companies. The results are compared with the U.S.A. status reported by a previous study developed by InformationWeek Research in 2000 with a sample based on Fortune 500. One hundred and thirty-six companies participated in this study. The data provides insights into the strengths and weaknesses of the CRM in Spain in comparison with USA. Some viable actions are recommended to improve the usage of CRM and to …
Studying The Value Of Information Sharing In E-Business Supply Chain Management, Aryya Gangopadhyay, Zhensen Huang
Studying The Value Of Information Sharing In E-Business Supply Chain Management, Aryya Gangopadhyay, Zhensen Huang
Journal of International Technology and Information Management
The supply chain management of goods and services involves multiple trading partners such as raw-material suppliers, manufacturers, distributors, and retailers. Every one of these trading partners need to determine their requirements, in terms of merchandise, and match them against availability, pricing, and cost of transportation. At every step of the supply chain economics information retrieval is a crucial and recurring process. In this paper we study information sharing as a strategy for improved decision making that can increase the profitability of the entire supply chain. We describe various different models for information sharing and illustrate the benefits of information sharing …
Examining The Benefits Of Project Management Professional (Pmp) Certification For Is Project Managers And Organizations, Robert C. Mahaney, Bertie M. Greer
Examining The Benefits Of Project Management Professional (Pmp) Certification For Is Project Managers And Organizations, Robert C. Mahaney, Bertie M. Greer
Journal of International Technology and Information Management
The project management professional (PMP) certification has gained a positive reputation among project managers as well as with HR managers and recruiters. However, the organizational benefits are untested. This paper examines the business value of PMP certification. The three questions this study investigates are, “What value does certification give project managers?” “What value does certification give organizations?” and “How can organizations encourage project managers to pursue certification?” Content analysis of transcripts from twenty-five structured interviews identified several reasons businesses should encourage their project managers to pursue PMP certification, but many of the benefits are not easily quantified.