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Information System Product Development By Integration Of Kano's Customer Satisfaction Model With Quality Function Deployment, Afife Yesim Sireli
Information System Product Development By Integration Of Kano's Customer Satisfaction Model With Quality Function Deployment, Afife Yesim Sireli
Engineering Management & Systems Engineering Theses & Dissertations
Product development of complex, innovative information technology related systems presents difficult challenges for technology managers, and new product failures are a significant problem. The main reason for this is insufficient decision-making due to the lack of a customer-oriented product development process in the information system (IS) companies, which is often related to deficiencies in cooperation between R&D and marketing departments. Integrating consumer requirements into the product design phase is an important factor for improving market success. Therefore, a product development decision model is needed for the managers of information system companies to make more accurate decisions about the characteristics of …