Operations Research, Systems Engineering and Industrial Engineering Commons^™

Sensel Morph: Product Communication Improvement Initiative, Kasper W. Lui-Delange, Samuel Distler, Rafael Paroli

Industrial and Manufacturing Engineering

Sensel is a startup company that recently launched their first product. The Morph is a multi-functional touch interface that interacts with a wide range of software through touching enabled silicon overlays. The support documentation was believed to cause confusion, which is leading to limited sales and increased returns. We focused on the structures of its website and product documentation, which were initially developed without end user testing. Our team explored Sensel’s current state to develop two multiphase design alternatives. These designs provide multiple user-facing testing frameworks as well as determine the root-cause of the Morph’s current communication issues. The designs …