Operations Research, Systems Engineering and Industrial Engineering Commons^™

Relationship Between Technical Knowledge And Price-Perceived Quality In An Industrial Setting, Jeannie Helen Caicedo

FIU Electronic Theses and Dissertations

As proven by many studies, non-industrial consumers perceive price as a strong quality indicator. However, the applicability of this behavior to an industrial setting has been long questioned. It is hypothesized in this research that the levels of price-perceived quality will decrease in an industrial setting as the technical knowledge of the buyer increases. Judgement Sampling method was used to select the most appropriate sample for this study. Since engineers are particularly important influencers in the purchase decision process in organization, engineering students and professors were chosen as the study population. A survey was administered to a sample population that …