Operations Research, Systems Engineering and Industrial Engineering Commons^™

Forecasting Us Army Enlistment Contract Production In Complex Geographical Marketing Areas, Joshua L. Mcdonald, Edward D. White, Raymond R. Hill, Christian Pardo

Faculty Publications

Purpose: The purpose of this paper is to demonstrate an improved method for forecasting the US Army recruiting. Design/methodology/approach: Time series methods, regression modeling, principle components and marketing research are included in this paper. Findings: This paper found the unique ability of multiple statistical methods applied to a forecasting context to consider the effects of inputs that are controlled to some degree by a decision maker. Research limitations/implications: This work will successfully inform the US Army recruiting leadership on how this improved methodology will improve their recruitment process.
Practical implications: Improved US Army analytical technique for forecasting recruiting goals.