Operations Research, Systems Engineering and Industrial Engineering Commons^™

Value Stream Segmentation And New Product Development, Richard Lee Vaughn

Masters Theses

This research paper expands upon prior research into the pursuit of the successful new product launch. It reviews the evolution of how new product launches were handled in the past and the best practices used today. The article “Value Stream Segmentation Focuses on Customer Needs” expands upon the success and failure of the practices and poses a new concept for future new product launches. The concept of “value stream segmentation” is how a company should use value stream mapping to streamline its processes to achieve a successful new product launch. By analyzing and segmenting market requirements, a business that is …