Operations Research, Systems Engineering and Industrial Engineering Commons^™

Quantitative Measurement Of Intuitiveness Of Visualization Techniques, Jeongjoon Boo, Ji Soo Yi

The Summer Undergraduate Research Fellowship (SURF) Symposium

More and more visualizations and infographics are being adopted as a part of data communication (e.g., news articles and personal blogs) because they can not only present more details succinctly but also allow viewers explore data by themselves. However, when an information provider needs to decide which type of graphs, there is not much reliable information out there. For example, we do not know what portion of general public understands how to comprehend a type of graph, such as a scatter plot, without any explanation. Thus, the aim of this project is to quantify the level of intuitiveness of different …