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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Exploring Adoption Of Augmented Reality Smart Glasses: Applications In The Medical Industry, Nuri A. Basoglu, Muge Goken, Marina Dabic, Dilek Ozdemir Gungor, Tugrul U. Daim
Exploring Adoption Of Augmented Reality Smart Glasses: Applications In The Medical Industry, Nuri A. Basoglu, Muge Goken, Marina Dabic, Dilek Ozdemir Gungor, Tugrul U. Daim
Engineering and Technology Management Faculty Publications and Presentations
This study explores the use of augmented reality smart glasses (ARSGs) by physicians and their adoption of these products in the Turkish medical industry. Google Glass was used as a demonstrative example for the introduction of ARSGs. We proposed an exploratory model based on the technology acceptance model by Davis. Exogenous factors in the model were defined by performing semi-structured in-depth interviews, along with the use of an expert panel in addition to the technology adoption literature. The framework was tested by means of a field study, data was collected via an Internet survey, and path analysis was used. The …
On Valuing Biopharmaceutical Product Pipelines: An Effectuation Model And Evidence, Mark J. Ahn, Anne S. York, Wei Wu, Yulianto Suharto, Tugrul Unsal Daim
On Valuing Biopharmaceutical Product Pipelines: An Effectuation Model And Evidence, Mark J. Ahn, Anne S. York, Wei Wu, Yulianto Suharto, Tugrul Unsal Daim
Engineering and Technology Management Faculty Publications and Presentations
New creative approaches are needed to manage emerging biotechnology innovations, regulations, and payor environments to enhance product pipeline productivity, valuation, and risk management. Biopharmaceutical firms must make dynamic resource allocation decisions on their relative levels of internal R&D and external strategic alliances in furthering their pipelines. As the predominant method of using discounted cash flow (DCF) methodologies may lead to chronic underinvestment and performance, we evaluated the integration of traditional DCF with an effectuation model of analysis. Unlike traditional financial models that begin with the end goal of assumed known cash flows and recursively solve for portfolio optimization, the effectuation …