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Missouri University of Science and Technology
Higher -- Marketing -- United States<br />Universities and colleges -- Case studies -- Study and teaching (Graduate)</p>
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The Marketing Value Of Graduate Certificate Programs In Higher Education: A Strategic Assessment, Susmitha Akula
The Marketing Value Of Graduate Certificate Programs In Higher Education: A Strategic Assessment, Susmitha Akula
Masters Theses
"The last five years have seen a significant increase in the popularity of non degree graduate certificates. This increase has raised questions about the value of graduate certificate programs from the perspective of students, alumni and industry employers. Do certificate programs provide real world skills and knowledge valuable to industry? Do they serve as effective recruiting tools for the university? Do they provide opportunities for students to meet their professional goals in terms of salary increase, promotions, and the like? The present research is specifically aimed at answering these questions. Surveys that assess perceptions of value of graduate certificates to …