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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Retail Analytics And Optimization For Store-Wide Shelf-Space Management, Tulay Flamand
Retail Analytics And Optimization For Store-Wide Shelf-Space Management, Tulay Flamand
Doctoral Dissertations
A major constituent of modern-time economies, retailing is a vibrant business sector that is marked by high competition, tight profit margins, novel business strategies in online and in-store environments, and demanding consumers. Driven by massive volumes of point-of-sale data, retail analytics has become instrumental for unveiling better managerial practices. Our research falls under the umbrella of retail shelf space management. In self-service outlets, shelf space constitutes a scarce resource and its management is central to ensuring an attractive shopping experience and a profitable business. We investigate how, under a given store layout, the allocation of product categories can be optimized …
Optimizing Consumer-Centric Assortment Planning Under Cross-Selling Effects, Ameera Ibrahim
Optimizing Consumer-Centric Assortment Planning Under Cross-Selling Effects, Ameera Ibrahim
Doctoral Dissertations
Central to modern-time, consumer-focused retailing is the ability to provide attractive and reasonably-priced product assortments for different customer profiles. To this end, retailers can benefit from the use of data analytics in order to identify distinct customer segments, each characterized by their buying power, shopping behavior, and preferences. Further, retailers can also benefit from a careful examination of alternative procurement options and cost levers associated with products that are considered for inclusion in the assortment. Issues of assortment planning lie at the interface of operations and marketing. Profitable planning trade-offs can be identified using an optimization methodology and are simultaneously …