Operations Research, Systems Engineering and Industrial Engineering Commons^™

Optimizing Consumer-Centric Assortment Planning Under Cross-Selling Effects, Ameera Ibrahim

Doctoral Dissertations

Central to modern-time, consumer-focused retailing is the ability to provide attractive and reasonably-priced product assortments for different customer profiles. To this end, retailers can benefit from the use of data analytics in order to identify distinct customer segments, each characterized by their buying power, shopping behavior, and preferences. Further, retailers can also benefit from a careful examination of alternative procurement options and cost levers associated with products that are considered for inclusion in the assortment. Issues of assortment planning lie at the interface of operations and marketing. Profitable planning trade-offs can be identified using an optimization methodology and are simultaneously …