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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Exploratory Study Of The Adoption And Use Of The Smartphone Technology In Emerging Regions: Case Of Saudi Arabia, Fahad Abdulaziz Aldhaban
Exploratory Study Of The Adoption And Use Of The Smartphone Technology In Emerging Regions: Case Of Saudi Arabia, Fahad Abdulaziz Aldhaban
Dissertations and Theses
Users' acceptance of a new information technology (IT) is considered to be a key determinant factor of its success. Also, studying users' adoption and use of new IT plays an important role in determining users' needs and reducing business risk, especially in industry segments with rapid changes in IT such as Smartphone technology. Such rapid evolution is influencing consumers' behaviors, their daily lifestyle, the manner of conducting their activities and their ways of consuming and using information.
Smartphone technology holds a promising future with an expected global market that could reach US $258 billion by the end of year 2015 …
An Investigation Of Fast And Frugal Heuristics For New Product Project Selection, Fatima Mohammed Albar
An Investigation Of Fast And Frugal Heuristics For New Product Project Selection, Fatima Mohammed Albar
Dissertations and Theses
In the early stages of new product development, project selection is dominantly based on managerial intuition, rather than on analytic approaches. As much as 90% of all product ideas are rejected before they are formally assessed. However, to date, little is known about the product screening heuristics and screening criteria managers use: it has been suggested that their decision process resembles the "fast and frugal" heuristics identified in recent psychological research, but no empirical research exists. A major part of the product innovation pipeline is thus poorly understood.
This research contributes to closing this gap. It uses cognitive task analysis …