Operations Research, Systems Engineering and Industrial Engineering Commons^™

Modeling New Product Success From Component Measures Of Product Advantage: A Model Utilizing Automated Text Classification And Sentiment Analysis, Ashley Nolen Akerman

Dissertations

What attributes of products are most associated with product success from the perspective of the consumer and how is this association affected by the technology level of the product offering? Creating successful new products is an imperative for long term survival for businesses. Past research has focused on the perspectives of manufacturers to understand product attributes that comprise the construct described as product advantage. This study investigated the components of product advantage from the perspective of the consumer and the significance of each component in explaining variance in product success.

A methodology and two classification toolsets were developed for the …