Operations Research, Systems Engineering and Industrial Engineering Commons^™

Influential Factors In Consumer's Adoption Of Innovative Products, Mahdokht Kalantari

Wayne State University Dissertations

This dissertation addresses the challenges involved with the process of diffusion of innovations in the contexts of innovative educational materials and technological innovations.

Chapters 2 and 3 discuss building and using Online Brand Communities (OBCs) to disseminate innovative math educational materials. OBCs are known to be important platforms where consumers can communicate with the brand as well as other consumers. Through the effective use of these platforms, brands could accelerate the process of diffusion of their innovations. However, OBCs will not survive if consumers do not get engaged and participate in these communities. The purpose of this section of the …

A Methodology To Predict Community College Stem Student Retention And Completion, Jennifer Lynn Snyder

Doctoral Dissertations

"Numerous government reports point to the multifaceted issues facing the country's capacity to increase the number of STEM majors, while also diversifying the workforce. Community colleges are uniquely positioned as integral partners in the higher education ecosystem. These institutions serve as an access point to opportunity for many students, especially underrepresented minorities and women. Community colleges should serve as a major pathway to students pursuing STEM degrees; however student retention and completion rates are dismally low. Therefore, there is a need to predict STEM student success and provide interventions when factors indicate potential failure. This enables educational institutions to better …