Operations Research, Systems Engineering and Industrial Engineering Commons^™

Food Product Target Market Prioritization Using Mcdm Approaches, Mohammadsadegh Mobin, Mohammad Dehghanimohammadabadi, Christian Salmon

Mohammadsadegh Mobin

This paper applies multiple Multi-Criteria Decision Management (MCDM) methods as a mechanism for identifying international markets for a producing nation’s food production. The specific application presented in this paper is for export markets of Iranian Pistachios; however, the model could be applicable across multiple food products and nations. Quantitative and qualitative criteria for market assessment were identified via a literature review. These include: 1) Regulation criterion, 2) Cultural criterion, 3) Transportation distance criterion, 4) Economy criterion, 5) Market potential criterion, 6) Politics criterion, 7) Revealed Comparative Advantage (RCA). Shannon’s Entropy method was applied to weight criteria based upon the context-dependent …