Operations Research, Systems Engineering and Industrial Engineering Commons^™

Building A Startup Wine Brand, Sean Christopher Silvestre

Industrial and Manufacturing Engineering

Lisso Wine is a company that currently purchases wine from a California winemaker and resells it in China. In order to reach more customers and increase sales, Lisso wants to create their own brand of wine while keeping the winemaker as a supplier. However, they do not have a plan for the marketing, production, or distribution of their new product. This project will be treated as a startup venture by Lisso Wine and designed to be operated by a handful of people with limited resources. Sustainable and cost-effective materials were selected for the product and it’s packaging in order to …

Designing A Supply Chain For Wine Imports, Italy To California, Neil Magnuson, Sam Bucher

Industrial and Manufacturing Engineering

Executive Summary

In this report a framework for a hypothetical business will be covered. Bucher & Magnuson Wine Import Inc. has provided a business plan as well as a detailed supply chain design for operations. In addition, a model for scaling and a redesign of a possible storage facility will be found. This comprehensive document outlines end to end the supply chain model of the hypothetical business and moreover a framework for starting a wine import business in San Luis Obispo.

The conclusions of the results from this model are the following:

• Unconcerned with time, the cheapest route for 1 …

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