Operations Research, Systems Engineering and Industrial Engineering Commons^™

Improving Advertisement Recognition And User Interface Of Gameofwarrealtips.Com, Chad Kihm, Alexander Meyer

Industrial and Manufacturing Engineering

The purpose of this experiment was to determine which location of advertisement would be the most recognized on the Game of War Real Tips website and to improve the website’s user interface by using both quantitative and qualitative data. To accomplish this, two experiments were created. The first experiment was designed to determine which location of advertisement would be recognized most by users. A screen would flash for 0.5 seconds and the subjects would mark where they believed they recognized an advertisement. A statistical analysis was completed to determine whether the location of the advertisement had an effect on the …