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Extracting Product Development Intelligence From Web Reviews, Ismail Artun Yagci

Dissertations

Product development managers are constantly challenged to learn what the consumer product experience really is, and to learn specifically how the product is performing in the field. Traditionally, they have utilized methods such as prototype testing, customer quality monitoring instruments, field testing methods with sample customers, and independent assessment companies. These methods are limited in that (i) the number of customer evaluations is small, and (ii) the methods are driven by a restrictive structured format. Today the web has created a new source of product intelligence; these are unsolicited reviews from actual product users that are posted across hundreds of …