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Towards Personalized Data-Driven Bundle Design With Qos Constraint, Mustafa Misir, Hoong Chuin Lau
Towards Personalized Data-Driven Bundle Design With Qos Constraint, Mustafa Misir, Hoong Chuin Lau
Research Collection School Of Computing and Information Systems
In this paper, we study the bundle design problem for offering personalized bundles of services using historical consumer redemption data. The problem studied here is for an operator managing multiple service providers, each responsible for an attraction, in a leisure park. Given the specific structure of interactions between service providers, consumers and the operator, a bundle of services is beneficial for the operator when the bundle is underutilized by service consumers. Such revenue structure is commonly seen in the cable television and leisure industries, creating strong incentives for the operator to design bundles containing lots of not-so-popular services. However, as …