Materials Science and Engineering Commons^™

Eye Tracking Consumer Purchase Behavior Within Physical And Virtual Environments, David Andrew Stone

All Theses

Understanding how consumers observe and make purchase decisions within a retail context is now both accessible and efficient through the process of eye tracking. Eye tracking package design aesthetics helps us understand and predict what consumers are looking at, and how likely a package might be selected. Typically, this research is conducted in an immersive retail setting where consumers can shop as they would in a normal store-shopping context. A store is stocked with products where a participant in the study shops throughout while wearing an eye tracker to gather data on what their attention fixates on within a given …