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Engineering Science and Materials Commons

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All Theses

2012

Design

Articles 1 - 2 of 2

Full-Text Articles in Engineering Science and Materials

Product Display Versus Graphical Representation On Packaging, Joshua Galvarino Dec 2012

Product Display Versus Graphical Representation On Packaging, Joshua Galvarino

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ABSTRACT
Previous research conducted (Hurley, et al., 2012) concerning physical and graphical product visibility from the primary display panel (PDP) is limited to one product category. This research expands previous peer-reviewed research, which indicates that there is a significant difference between consumer preferences of graphical display vs. physical product display on packaging.
The shelf presence of packages showing actual product visibility versus packages showing only a graphical representation of the product was evaluated. Both shopping results and quantitative data using eye-tracking technology were collected and cross-referenced with a qualitative, post-experiment survey.
Specifically, variables of packaging within pasta, snacks, prepared frozen ...


Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer Aug 2012

Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer

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Through the use of a preference test, the proper point size of display text on a package was evaluated in relation to a package's proportions. The test involved the examination of packaging images displaying the product or brand name in various point sizes by 150 participants who were then asked to choose the option they most preferred. The participants were then provided with a post-survey intended to gather additional information regarding potential preference motives.
The primary purpose of this study was to determine the most preferred display type size of a package based on its relationship with the package ...