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Engineering Science and Materials Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Engineering Science and Materials
Measuring Arousal Through Physiological Responses To Packaging Designs: Investigating The Validity Of Electrodermal Activity As A Measure Of Arousal In A Realistic Shopping Environment, Daniel Hutcherson
All Theses
The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however …
Umass Amherst Green Building Guidelines 2013, Ludmilla Pavlova-Gillham, Ted Mendoza, Ezra Small, Patricia O'Flaherty, Nariman Mostafavi, Mohamed Farzinmoghadam, Somayeh Tabatabaee Pozveh
Umass Amherst Green Building Guidelines 2013, Ludmilla Pavlova-Gillham, Ted Mendoza, Ezra Small, Patricia O'Flaherty, Nariman Mostafavi, Mohamed Farzinmoghadam, Somayeh Tabatabaee Pozveh
Campus Planning Reports and Plans
Facilities & Campus Services, Sustainable UMass and Campus Planning support sustainability and energy conservation initiatives by providing in-house resources to campus staff as well as designers and contractors working with the University. The UMass Amherst Green Building Guidelines provide a framework for approaching new construction and major renovation projects at UMass Amherst that are undergoing LEED certification by focusing the conversation on green building aspects that are most important to the campus. They are intended to be the beginning of a dynamic conversation between designers, environmental consultants and constructors, university stakeholders, and users of new high performance buildings.