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Full-Text Articles in Engineering Science and Materials
Measuring Arousal Through Physiological Responses To Packaging Designs: Investigating The Validity Of Electrodermal Activity As A Measure Of Arousal In A Realistic Shopping Environment, Daniel Hutcherson
All Theses
The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however …
Product Display Versus Graphical Representation On Packaging, Joshua Galvarino
Product Display Versus Graphical Representation On Packaging, Joshua Galvarino
All Theses
ABSTRACT
Previous research conducted (Hurley, et al., 2012) concerning physical and graphical product visibility from the primary display panel (PDP) is limited to one product category. This research expands previous peer-reviewed research, which indicates that there is a significant difference between consumer preferences of graphical display vs. physical product display on packaging.
The shelf presence of packages showing actual product visibility versus packages showing only a graphical representation of the product was evaluated. Both shopping results and quantitative data using eye-tracking technology were collected and cross-referenced with a qualitative, post-experiment survey.
Specifically, variables of packaging within pasta, snacks, prepared frozen …
Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer
Determining The Proper Point Size For Display Type On Packaging, Joanna Fischer
All Theses
Through the use of a preference test, the proper point size of display text on a package was evaluated in relation to a package's proportions. The test involved the examination of packaging images displaying the product or brand name in various point sizes by 150 participants who were then asked to choose the option they most preferred. The participants were then provided with a post-survey intended to gather additional information regarding potential preference motives.
The primary purpose of this study was to determine the most preferred display type size of a package based on its relationship with the package's proportions. …
User Study Of Information Extracted From Engineering Representations, Rachel Hannah
User Study Of Information Extracted From Engineering Representations, Rachel Hannah
All Theses
It is important for designers to understand the usefulness of different engineering representations in order to save time and money throughout a project. Designers often rely on past experience to decide which model to construct; yet students without this experience have no help. Interestingly there are noticeable gaps in the research literature with respect to how and when to select representations and modeling approaches for engineering designs. This thesis examines the differences between three types of engineering representations, specifically sketches, drawing packages, and physical prototypes. The amount of information designers can extract from these representations and also the correctness and …
Survey Of Concurrent Engineering Environments And The Application Of Best Practices Towards The Development Of A Multiple Industry, Multiple Domain Environment, Jonathan Osborn
All Theses
This thesis investigates the best practices of fifteen existing Concurrent Engineering Environments (CEE). A CEE is defined as any environment, from physical to virtual, designed to facilitate concurrent engineering with multiple domain experts real time. All existing environments surveyed have been focused on the aerospace industry showing significant reductions in design time and cost. I have identified hardware, software, and peopleware as three major classifications as well as sixteen subcategories with which to compare the different CEEs. The success in reducing time and cost of designs seen in the aerospace industry with the introduction of CEEs can and should be …