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Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald
Engineering Innovative Mobile Data Services: Developing A Model For Value Network Analysis And Design, Mutaz M. Al-Debei, Enas M. Al-Lozi, Guy Fitzgerald
Dr. Mutaz M. Al-Debei
Purpose – This study aims to analytically develop a reference model for engineering (i.e. analysis, design, development, evaluation, delivery, maintenance, modification, and management) powerful value networks capable of creating innovative mobile data services. Design/methodology/approach – The paradigm followed is that of Design-Science Research (DSR) which incorporates two main iterative processes: build and evaluate. For building the model (i.e. the design science artifact in this research), we followed three iterations: (1) Literature Review Analysis; (2) Semi-Structured Interviews analyzed through content analysis; and (3) examination of real-life case studies. But for evaluating the model, we utilized the NTT DoCoMo’s i-mode case. Findings …