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Full-Text Articles in Computer Engineering
The Social Presence Of Jibo, Parisa Farhadi
The Social Presence Of Jibo, Parisa Farhadi
Graduate Research Theses & Dissertations
This research is an attempt to investigate how a social robot is perceived by users at the first encounter. And to find out whether a social robot like Jibo is understood merely as a kind of a technological object or a social entity. Previous studies in Human-Robot Interaction have considered social presence as a mediator in users’ social responses toward robots; however, the focus of this study is the social presence itself and investigates whether Jibo produces a sense of presence during initial encounters. To this end, the current study examines individuals’ perceptions of and responses to Jibo. Participants (N=8) …
Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Small Non-Profit Website And Social Media Efficacy, Juliana Maria Leprich
Graduate Research Theses & Dissertations
This thesis examines the website design and social media platform usage of small non-profit organizations (defined as less than $1M operating budget and less than ten staff). This research will be completed by first reviewing other studies that have been done on marketing in the non-profit sector, then by exploring marketing challenges firsthand through a mini-ethnographic case study as described in the mini-ethnographic case study approach, and finally through the examination of tax and financial data provided by Guidestar. The researcher was involved in website collaboration with The Gracie Center in a volunteer capacity and was employed with the two …