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Full-Text Articles in Computer Engineering
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
A Proposed Model For The Approach To Augmented Reality Deployment In Marketing Communications, Stephen O'Mahony
Dept. of Marketing & International Business Conference Material
In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of …
Digital Imperatives In Marketing: The Integration Of Communications And Technology To Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Digital Imperatives In Marketing: The Integration Of Communications And Technology To Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Cornerstone 3 Reports : Interdisciplinary Informatics
No abstract provided.
Digital Imperatives In Marketing: The Integration Of Communications And Technology To Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Digital Imperatives In Marketing: The Integration Of Communications And Technology To Target Consumers While Protecting Privacy, Catherine Dwyer, Randi Priluck
Cornerstone 3 Reports : Interdisciplinary Informatics
No abstract provided.