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Full-Text Articles in Computer Engineering
Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang
Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang
Research Collection School Of Computing and Information Systems
In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set of billboards that has themaximum influence under the budget. In line with the advertisingconsumer behavior studies, we adopt the logistic function to takeinto account the impression counts of an ad (placed at differentbillboards) to a user trajectory when defining the influence measurement. However, this poses two challenges: (1) our problemis …
Phishing Websites Detection Using Machine Learning, Arun D. Kulkarni, Leonard L. Brown, Iii
Phishing Websites Detection Using Machine Learning, Arun D. Kulkarni, Leonard L. Brown, Iii
Computer Science Faculty Publications and Presentations
Tremendous resources are spent by organizations guarding against and recovering from cybersecurity attacks by online hackers who gain access to sensitive and valuable user data. Many cyber infiltrations are accomplished through phishing attacks where users are tricked into interacting with web pages that appear to be legitimate. In order to successfully fool a human user, these pages are designed to look like legitimate ones. Since humans are so susceptible to being tricked, automated methods of differentiating between phishing websites and their authentic counterparts are needed as an extra line of defense. The aim of this research is to develop these …
Exoskeleton, Vinu Casper, Liliana Fitzpatrick
Exoskeleton, Vinu Casper, Liliana Fitzpatrick
Engineering and Technology Management Student Projects
This is a research about the marketing plan for exoskeleton wearable devices. The objective is to provide a meaningful Customer Value Proposition to the prospective customers.The Samsung company SWOT analysis is the basis for a marketing strategy. The exoskeleton features and market definition is included in the analysis. A competitor analysis of homogeneus exoskeletons providers is included to review the current market. An exhaustive customer analysis was performed to identify the customer needs as the input for the marketing plan development. The potential market was identified to learn about the exoskeleton market share opportunity. The exoskeleton global market is analyzed …
A Strategic Audit Of Microsoft Azure, Lee Fitchett
A Strategic Audit Of Microsoft Azure, Lee Fitchett
Honors Theses
This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.