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Articles 1 - 9 of 9
Full-Text Articles in Computer Engineering
Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang
Optimizing Impression Counts For Outdoor Advertising, Yipeng Zhang, Yuchen Li, Zhifeng Bao, Songsong Mo, Ping Zhang
Research Collection School Of Computing and Information Systems
In this paper we propose and study the problem of optimizing theinfluence of outdoor advertising (ad) when impression counts aretaken into consideration. Given a database U of billboards, each ofwhich has a location and a non-uniform cost, a trajectory databaseT and a budget B, it aims to find a set of billboards that has themaximum influence under the budget. In line with the advertisingconsumer behavior studies, we adopt the logistic function to takeinto account the impression counts of an ad (placed at differentbillboards) to a user trajectory when defining the influence measurement. However, this poses two challenges: (1) our problemis …
Blockchain Based Efficient And Robust Fair Payment For Outsourcing Services In Cloud Computing, Yinghui Zhang, Robert H. Deng, Ximeng Liu, Dong Zheng
Blockchain Based Efficient And Robust Fair Payment For Outsourcing Services In Cloud Computing, Yinghui Zhang, Robert H. Deng, Ximeng Liu, Dong Zheng
Research Collection School Of Computing and Information Systems
As an attractive business model of cloud computing, outsourcing services usually involve online payment and security issues. The mutual distrust between users and outsourcing service providers may severely impede the wide adoption of cloud computing. Nevertheless, most existing payment solutions only consider a specific type of outsourcing service and rely on a trusted third-party to realize fairness. In this paper, in order to realize secure and fair payment of outsourcing services in general without relying on any third-party, trusted or not, we introduce BCPay, a blockchain based fair payment framework for outsourcing services in cloud computing. We first present the …
Soa Maturity Influence On Digital Banking Transformation, Alan Megargel, Venky Shankararaman, Terence P. C. Fan
Soa Maturity Influence On Digital Banking Transformation, Alan Megargel, Venky Shankararaman, Terence P. C. Fan
Research Collection School Of Computing and Information Systems
Digital Banking is an evolution of online banking, where the banks attempt to further enhance customer experience by integrating digital technologies such as mobile technology, social media and analytics. Traditional banks have the highest barriers to entry into the digital banking market due to the presence of legacy core banking systems. These legacy systems while still high performing and reliable, are inflexible to change and are not easily integrated to the modern application systems needed for delivering digital banking services across multiple online banking channels. One solution that is widely adopted in the industry to overcome this obstacle is the …
Real-Time Inbound Marketing: A Use Case For Digital Banking, Alan Megargel, Venky Shankararaman, Srinivas K. Reddy
Real-Time Inbound Marketing: A Use Case For Digital Banking, Alan Megargel, Venky Shankararaman, Srinivas K. Reddy
Research Collection School Of Computing and Information Systems
Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partners through digital platforms, for example; the addition of mobile apps for customers to access and perform service transactions. Marketing continues to play a major role in supporting the expansion of business and increasing revenue for the bank. Marketing has evolved from mass direct targeting to more personalised, face-to-face and real-time targeting. In the digital …
Special Section: Technological Innovations For Communication And Collaboration In Social Spaces, Eric K. Clemons, Rajiv M. Dewan, Robert J. Kauffman, Thomas A. Weber
Special Section: Technological Innovations For Communication And Collaboration In Social Spaces, Eric K. Clemons, Rajiv M. Dewan, Robert J. Kauffman, Thomas A. Weber
Research Collection School Of Computing and Information Systems
Research on social communication and collaboration is of high importance today in Information Systems, especially for interdisciplinary inquiry that emphasizes topics related to strategy, information, technology, economics, and society. The articles that are showcased in this special section of the Journal of Management Information Systems address issues that arise in a number of important contemporary contexts.
Mining Capstone Project Wikis For Knowledge Discovery, Swapna Gottipati, Venky Shankararaman, Melvrivk Goh
Mining Capstone Project Wikis For Knowledge Discovery, Swapna Gottipati, Venky Shankararaman, Melvrivk Goh
Research Collection School Of Computing and Information Systems
Wikis are widely used collaborative environments as sources of information and knowledge. The facilitate students to engage in collaboration and share information among members and enable collaborative learning. In particular, Wikis play an important role in capstone projects. Wikis aid in various project related tasks and aid to organize information and share. Mining project Wikis is critical to understand the students learning and latest trends in industry. Mining Wikis is useful to educationists and academicians for decision-making about how to modify the educational environment to improve student's learning. The main challenge is that the content or data in project Wikis …
Defining A Smart Nation: The Case Of Singapore, Siu Loon Hoe
Defining A Smart Nation: The Case Of Singapore, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
Purpose - The purpose of this paper is to identify the key characteristics and propose a working definition of a smart nation.Design/methodology/approach - A case study of Singapore through an analysis of the key speeches made by senior Singapore leaders, publicly available government documents and news reports since the launch of the smart nation initiative in December 2014 was carried out.Findings - Just like smart cities, the idea of a smart nation is an evolving concept. However, there are some emerging characteristics that define a smart nation.Research limitations/implications - The paper provides an initial understanding of the key characteristics and …
Open Innovation In Platform Competition, Mei Lin
Open Innovation In Platform Competition, Mei Lin
Research Collection School Of Computing and Information Systems
We examine the competition between a proprietary platform and an open platform,where each platform holds a two-sided market consisted of app developers and users.The open platform cultivates an innovative environment by inviting public efforts todevelop the platform itself and permitting distribution of apps outside of its own appmarket; the proprietary platform restricts apps sales solely within its app market. Weuse a game theoretic model to capture this competitive phenomenon and analyze theimpact of growth of the open source community on the platform competition. We foundthat growth of the open community mitigates the platform rivalry, and balances the developernetwork sizes on …
Insults In Your Inbox, M. Thulasidas
Insults In Your Inbox, M. Thulasidas
Research Collection School Of Computing and Information Systems
Email is a boon at work, but aggressive staff may use it to inflict humiliation. Most of its impact has been positive. An email from the big boss to all@yourcompany, for instance, is a fair substitute for a general communication meet- ing. In smaller teams, email often saves meetings and increases productivity.