Computer Engineering Commons^™

Integrating Kano Model With Data Mining Techniques To Enhance Customer Satisfaction, Khaled Abdulla Ali Al Rabaiei

Dissertations

The business world is becoming more competitive from time to time; therefore, businesses are forced to improve their strategies in every single aspect. So, determining the elements that contribute to the clients' contentment is one of the critical needs of businesses to develop successful products in the market. The Kano model is one of the models that help determine which features must be included in a product or service to improve customer satisfaction. The model focuses on highlighting the most relevant attributes of a product or service along with customers’ estimation of how these attributes can be used to predict …