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Factors Influencing Intranet Acceptance In Restaurant Industry: Use Of Technology Acceptance Model, Kunsoon Park, Narang Park, Wookjae Heo Oct 2018

Factors Influencing Intranet Acceptance In Restaurant Industry: Use Of Technology Acceptance Model, Kunsoon Park, Narang Park, Wookjae Heo

Consumer Sciences Faculty Publications

This study examines factors influencing the user acceptance of intranets in the restaurant industry. The study uses the application of the technology acceptance model (TAM) in explaining intranet usage in restaurant operations. The TAM is an exceptional model for which to predict system usage and has been successfully applied to numerous technologies. The original model was modified to include two independent variables: organization support and information quality. The survey collected data from restaurants in the United States. The results of the study showed that perceived usefulness was the main factor influencing intranet acceptance, while organization support, information quality, and perceived …