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Full-Text Articles in Computer Engineering
From Digital Traces To Marketing Insights: Recovering Consumer Preferences For Digital Entertainment Services And Online Shopping, Ai Phuong Hoang
From Digital Traces To Marketing Insights: Recovering Consumer Preferences For Digital Entertainment Services And Online Shopping, Ai Phuong Hoang
Dissertations and Theses Collection (Open Access)
IT innovations disrupt traditional business models and challenge conventional thinking. Thus, industry incumbents face fierce competition from start-ups with new business models and new ways of engaging customers. Digital entertainment goods and personalized services have become a lucrative market, which has undergone a transformation enabled by seamless Internet connections. Meanwhile, social networks and other online platforms have brought people and business even closer.