Computer Engineering Commons^™

On M-Impact Regions And Standing Top-K Influence Problems, Bo Tang, Kyriakos Mouratidis, Mingji Han

Research Collection School Of Computing and Information Systems

In this paper, we study the ��-impact region problem (mIR). In a context where users look for available products with top-�� queries, mIR identifies the part of the product space that attracts the most user attention. Specifically, mIR determines the kind of attribute values that lead a (new or existing) product to the top-�� result for at least a fraction of the user population. mIR has several applications, ranging from effective marketing to product improvement. Importantly, it also leads to (exact and efficient) solutions for standing top-�� impact problems, which were previously solved heuristically only, or whose current solutions face …