Computer Engineering Commons^™

Empirical Investigation Of Key Business Factors For Digital Game Performance, Saiqa Aleem, Luiz Fernando Capretz, Faheem Ahmed

Electrical and Computer Engineering Publications

Game development is an interdisciplinary concept that embraces software engineering, business, management, and artistic disciplines. This research facilitates a better understanding of the business dimension of digital games. The main objective of this research is to investigate empirically the effect of business factors on the performance of digital games in the market and to answer the research questions asked in this study. Game development organizations are facing high pressure and competition in the digital game industry. Business has become a crucial dimension, especially for game development organizations. The main contribution of this paper is to investigate empirically the influence of …