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Full-Text Articles in Computer Engineering
Identifying The High-Value Social Audience From Twitter Through Text-Mining Methods, Siaw Ling Lo, David Cornforth, Raymond Chiong
Identifying The High-Value Social Audience From Twitter Through Text-Mining Methods, Siaw Ling Lo, David Cornforth, Raymond Chiong
Research Collection School Of Computing and Information Systems
Doing business on social media has become a common practice for many companies these days. While the contents shared on Twitter and Facebook offer plenty of opportunities to uncover business insights, it remains a challenge to sift through the huge amount of social media data and identify the potential social audience who is highly likely to be interested in a particular company. In this paper, we analyze the Twitter content of an account owner and its list of followers through various text mining methods, which include fuzzy keyword matching, statistical topic modeling and machine learning approaches. We use tweets of …
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Influences Of Influential Users: An Empirical Study Of Music Social Network, Jing Ren, Zhiyong Cheng, Jialie Shen, Feida Zhu
Research Collection School Of Computing and Information Systems
Influential user can play a crucial role in online social networks. This paper documents an empirical study aiming at exploring the effects of influential users in the context of music social network. To achieve this goal, music diffusion graph is developed to model how information propagates over network. We also propose a heuristic method to measure users' influences. Using the real data from Last. fm, our empirical test demonstrates key effects of influential users and reveals limitations of existing influence identification/characterization schemes.