Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Computer Engineering
Social Listening For Customer Acquisition, Juan Du, Biying Tan, Feida Zhu, Ee-Peng Lim
Social Listening For Customer Acquisition, Juan Du, Biying Tan, Feida Zhu, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Social network analysis has received much attention from corporations recently. Corporations are trying to utilize social media platforms such as Twitter, Facebook and Sina Weibo to expand their own markets. Our system is an online tool to assist these corporations to 1) find potential customers, and 2) track a list of users by specific events from social networks. We employ both textual and network information, and thus produce a keyword-based relevance score for each user in pre-defined dimensions, which indicates the probability of the adoption of a product. Based on the score and its trend, out tool is able to …