Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 7 of 7
Full-Text Articles in Computer Engineering
The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy
Articles
This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …
Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Trust And Closeness: A Mixed Method For Understanding The Relationship Of Social Network Users, Lei Yang, Xue Wang, Margaret Meiling Meiling Luo
Journal of International Technology and Information Management
Mutual trust among social networks users encourages positive communications, so it is critical to study trust in the context of online social networks. In this study, we built a model to calculate trust of social media users. Data was collected from Qzone (Tencent Technology Co., Ltd.), a SN service (also known as QQ) in China. We identified 150 QQ users and 3 friends from each of the users; data of these users were collected by Python program. The relationship between trust and closeness was constructed using an ordinary least squares regression model, and the factors that influence trust between social …
Evaluating Social Media As A Medium Of Private Communication Through Steganographic Images, Kendall Weldon Coles
Evaluating Social Media As A Medium Of Private Communication Through Steganographic Images, Kendall Weldon Coles
Graduate Theses, Dissertations, and Problem Reports
Social media is a vastly used communication tool with billions of users worldwide. These social networks provide users the ability to share their ideas and thoughts through the messages, videos, and images that they post. The images that are shared can possibly be embedded with private messages through the use of a steganographic tool. The messages are embedded in a fashion that doesn’t change the visual appearance of an image. This allows for these types of images to hide in plain sight, which creates the possibility of someone communicating privately in a public social media setting. This project proved how …
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Journal of International Technology and Information Management
Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Journal of International Technology and Information Management
Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …
Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth
Using Support Vector Machine Ensembles For Target Audience Classification On Twitter, Siaw Ling Lo, Raymond Chiong, David Cornforth
Research Collection School Of Computing and Information Systems
The vast amount and diversity of the content shared on social media can pose a challenge for any business wanting to use it to identify potential customers. In this paper, our aim is to investigate the use of both unsupervised and supervised learning methods for target audience classification on Twitter with minimal annotation efforts. Topic domains were automatically discovered from contents shared by followers of an account owner using Twitter Latent Dirichlet Allocation (LDA). A Support Vector Machine (SVM) ensemble was then trained using contents from different account owners of the various topic domains identified by Twitter LDA. Experimental results …
An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth, Alfie Leanna Lucero
An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth, Alfie Leanna Lucero
Open Access Theses & Dissertations
This study responds to a need for research in a fast-growing and significant area of study, that of exploring, understanding, and documenting the numerous ways that multiply marginalized LGBTQ youth between the ages of 14 and 17 use social media. The primary research question examined whether social media provide safe spaces for multiply minoritized LGBTQ youth to express and explore issues of sexuality and gender. In addition, the study explores and categorizes multiple ways that the participants interact with social media and makes comparisons to prior work with more general populations. The study provides descriptions of the participants in terms …