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Digital Communications and Networking
Singapore Management University
Research Collection School Of Computing and Information Systems
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Articles 1 - 30 of 97
Full-Text Articles in Computer Engineering
Context-Aware Event Forecasting Via Graph Disentanglement, Yunshan Ma, Chenchen Ye, Zijian Wu, Xiang Wang, Yixin Cao, Tat-Seng Chua
Context-Aware Event Forecasting Via Graph Disentanglement, Yunshan Ma, Chenchen Ye, Zijian Wu, Xiang Wang, Yixin Cao, Tat-Seng Chua
Research Collection School Of Computing and Information Systems
Event forecasting has been a demanding and challenging task throughout the entire human history. It plays a pivotal role in crisis alarming and disaster prevention in various aspects of the whole society. The task of event forecasting aims to model the relational and temporal patterns based on historical events and makes forecasting to what will happen in the future. Most existing studies on event forecasting formulate it as a problem of link prediction on temporal event graphs. However, such pure structured formulation suffers from two main limitations: 1) most events fall into general and high-level types in the event ontology, …
Nftdisk: Visual Detection Of Wash Trading In Nft Markets, Xiaolin Wen, Yong Wang, Xuanwu Yue, Feida Zhu, Min Zhu
Nftdisk: Visual Detection Of Wash Trading In Nft Markets, Xiaolin Wen, Yong Wang, Xuanwu Yue, Feida Zhu, Min Zhu
Research Collection School Of Computing and Information Systems
With the growing popularity of Non-Fungible Tokens (NFT), a new type of digital assets, various fraudulent activities have appeared in NFT markets. Among them, wash trading has become one of the most common frauds in NFT markets, which attempts to mislead investors by creating fake trading volumes. Due to the sophisticated patterns of wash trading, only a subset of them can be detected by automatic algorithms, and manual inspection is usually required. We propose NFTDisk, a novel visualization for investors to identify wash trading activities in NFT markets, where two linked visualization modules are presented: a radial visualization module with …
Estimating Homophily In Social Networks Using Dyadic Predictions, George Berry, Antonio Sirianni, Ingmar Weber, Jisun An, Michael Macy
Estimating Homophily In Social Networks Using Dyadic Predictions, George Berry, Antonio Sirianni, Ingmar Weber, Jisun An, Michael Macy
Research Collection School Of Computing and Information Systems
Predictions of node categories are commonly used to estimate homophily and other relational properties in networks. However, little is known about the validity of using predictions for this task. We show that estimating homophily in a network is a problem of predicting categories of dyads (edges) in the graph. Homophily estimates are unbiased when predictions of dyad categories are unbiased. Node-level prediction models, such as the use of names to classify ethnicity or gender, do not generally produce unbiased predictions of dyad categories and therefore produce biased homophily estimates. Bias comes from three sources: sampling bias, correlation between model errors …
Vibransee: Enabling Simultaneous Visible Light Communication And Sensing, Ila Nitin Gokarn, Archan Misra
Vibransee: Enabling Simultaneous Visible Light Communication And Sensing, Ila Nitin Gokarn, Archan Misra
Research Collection School Of Computing and Information Systems
Driven by the ubiquitous proliferation of low-cost LED luminaires, visible light communication (VLC) has been established as a high-speed communications technology based on the high-frequency modulation of an optical source. In parallel, Visible Light Sensing (VLS) has recently demonstrated how vision-based at-a-distance sensing of mechanical vibrations (e.g., of factory equipment) can be performed using high frequency optical strobing. However, to date, exemplars of VLC and VLS have been explored in isolation, without consideration of their mutual dependencies. In this work, we explore whether and how high-throughput VLC and high-coverage VLS can be simultaneously supported. We first demonstrate the existence of …
Ship-Gan: Generative Modeling Based Maritime Traffic Simulator, Chaithanya Shankaramurthy Basrur, Arambam James Singh, Arunesh Sinha, Akshat Kumar
Ship-Gan: Generative Modeling Based Maritime Traffic Simulator, Chaithanya Shankaramurthy Basrur, Arambam James Singh, Arunesh Sinha, Akshat Kumar
Research Collection School Of Computing and Information Systems
Modeling vessel movement in a maritime environment is an extremely challenging task given the complex nature of vessel behavior. Several existing multiagent maritime decision making frameworks require access to an accurate traffic simulator. We develop a system using electronic navigation charts to generate realistic and high fidelity vessel traffic data using Generative Adversarial Networks (GANs). Our proposed Ship-GAN uses a conditional Wasserstein GAN to model a vessel’s behavior. The generator can simulate the travel time of vessels across different maritime zones conditioned on vessels’ speeds and traffic intensity. Furthermore, it can be used as an accurate simulator for prior decision …
Populist Supporters On Reddit: A Comparison Of Content And Behavioral Patterns Within Publics Of Supporters Of Donald Trump And Hillary Clinton, Andreas Jungherr, Oliver Posegga, Jisun An
Populist Supporters On Reddit: A Comparison Of Content And Behavioral Patterns Within Publics Of Supporters Of Donald Trump And Hillary Clinton, Andreas Jungherr, Oliver Posegga, Jisun An
Research Collection School Of Computing and Information Systems
The international rise of populism has been attributed, in part, to digital media. These media allow the backers of populists to share and distribute information independent of traditional media organizations or elites and offer communication spaces in which they can support each other and strengthen communal ties irrespective of their societal standing. Can we identify these functions in distinct usage patterns of digital media by supporters of populists? This could find expression through posting content that comports with the central tenets of populist ideology, higher activity levels, use of distinct vocabularies, and heightened levels of community building. We investigate differences …
Learning Adl Daily Routines With Spatiotemporal Neural Networks, Shan Gao, Ah-Hwee Tan, Rossi Setchi
Learning Adl Daily Routines With Spatiotemporal Neural Networks, Shan Gao, Ah-Hwee Tan, Rossi Setchi
Research Collection School Of Computing and Information Systems
The activities of daily living (ADLs) refer to the activities performed by individuals on a daily basis and are the indicators of a person’s habits, lifestyle, and wellbeing. Learning an individual’s ADL daily routines has significant value in the healthcare domain. Specifically, ADL recognition and inter-ADL pattern learning problems have been studied extensively in the past couple of decades. However, discovering the patterns performed in a day and clustering them into ADL daily routines has been a relatively unexplored research area. In this paper, a self-organizing neural network model, called the Spatiotemporal ADL Adaptive Resonance Theory (STADLART), is proposed for …
Peer-Inspired Student Performance Prediction In Interactive Online Question Pools With Graph Neural Network, Haotian Li, Huan Wei, Yong Wang, Yangqiu Song, Huamin. Qu
Peer-Inspired Student Performance Prediction In Interactive Online Question Pools With Graph Neural Network, Haotian Li, Huan Wei, Yong Wang, Yangqiu Song, Huamin. Qu
Research Collection School Of Computing and Information Systems
Student performance prediction is critical to online education. It can benefit many downstream tasks on online learning platforms, such as estimating dropout rates, facilitating strategic intervention, and enabling adaptive online learning. Interactive online question pools provide students with interesting interactive questions to practice their knowledge in online education. However, little research has been done on student performance prediction in interactive online question pools. Existing work on student performance prediction targets at online learning platforms with predefined course curriculum and accurate knowledge labels like MOOC platforms, but they are not able to fully model knowledge evolution of students in interactive online …
Skin-Mimo: Vibration-Based Mimo Communication Over Human Skin, Dong Ma, Yuezhong Wu, Ming Ding, Mahbub Hassan, Wen Hu
Skin-Mimo: Vibration-Based Mimo Communication Over Human Skin, Dong Ma, Yuezhong Wu, Ming Ding, Mahbub Hassan, Wen Hu
Research Collection School Of Computing and Information Systems
We explore the feasibility of Multiple-Input-Multiple-Output (MIMO) communication through vibrations over human skin. Using off-the-shelf motors and piezo transducers as vibration transmitters and receivers, respectively, we build a 2x2 MIMO testbed to collect and analyze vibration signals from real subjects. Our analysis reveals that there exist multiple independent vibration channels between a pair of transmitter and receiver, confirming the feasibility of MIMO. Unfortunately, the slow ramping of mechanical motors and rapidly changing skin channels make it impractical for conventional channel sounding based channel state information (CSI) acquisition, which is critical for achieving MIMO capacity gains. To solve this problem, we …
Sensing, Computing, And Communications For Energy Harvesting Iots: A Survey, Dong Ma, Guohao Lan, Mahbub Hassan, Wen Hu, Sajal K. Das
Sensing, Computing, And Communications For Energy Harvesting Iots: A Survey, Dong Ma, Guohao Lan, Mahbub Hassan, Wen Hu, Sajal K. Das
Research Collection School Of Computing and Information Systems
With the growing number of deployments of Internet of Things (IoT) infrastructure for a wide variety of applications, the battery maintenance has become a major limitation for the sustainability of such infrastructure. To overcome this problem, energy harvesting offers a viable alternative to autonomously power IoT devices, resulting in a number of battery-less energy harvesting IoTs (or EH-IoTs) appearing in the market in recent years. Standards activities are also underway, which involve wireless protocol design suitable for EH-IoTs as well as testing procedures for various energy harvesting methods. Despite the early commercial and standards activities, IoT sensing, computing and communications …
Enhancing Cellular Communications For Uavs Via Intelligent Reflective Surface, Dong Ma, Ming Ding, Mahbub Hassan
Enhancing Cellular Communications For Uavs Via Intelligent Reflective Surface, Dong Ma, Ming Ding, Mahbub Hassan
Research Collection School Of Computing and Information Systems
Intelligent reflective surfaces (IRSs) capable of reconfiguring their electromagnetic absorption and reflection properties in real-time are offering unprecedented opportunities to enhance wireless communication experience in challenging environments. In this paper, we analyze the potential of IRS in enhancing cellular communications for UAVs, which currently suffers from poor signal strength due to the down-tilt of base station antennas optimized to serve ground users. We consider deployment of IRS on building walls, which can be remotely configured by cellular base stations to coherently direct the reflected radio waves towards specific UAVs in order to increase their received signal strengths. Using the recently …
Remote Communication In Wilderness Search And Rescue: Implications For The Design Of Emergency Distributed-Collaboration Tools For Network-Sparse Environments, Brennan Jones, Anthony Tang, Carman Neustaedter
Remote Communication In Wilderness Search And Rescue: Implications For The Design Of Emergency Distributed-Collaboration Tools For Network-Sparse Environments, Brennan Jones, Anthony Tang, Carman Neustaedter
Research Collection School Of Computing and Information Systems
Wilderness search and rescue (WSAR) requires careful communication between workers in different locations. To understand the contexts from which WSAR workers communicate and the challenges they face, we interviewed WSAR workers and observed a mock-WSAR scenario. Our findings illustrate that WSAR workers face challenges in maintaining a shared mental model. This is primarily done through distributed communication using two-way radios and cell phones for text and photo messaging; yet both implicit and explicit communication suffer. WSAR workers send messages for various reasons and share different types of information with varying levels of urgency. This warrants the use of multiple communication …
Digitalization In Practice: The Fifth Discipline Advantage, Siu Loon Hoe
Digitalization In Practice: The Fifth Discipline Advantage, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
Purpose The purpose of this paper is to provide advice to organizations on how to become successful in the digital age. The paper revisits Peter Senge's (1990) notion of the learning organization and discusses the relevance of systems thinking and the other four disciplines, namely, personal mastery, mental models, shared vision and team learning in the context of the current digitalization megatrend. Design/methodology/approach This paper is based on content analysis of essays from international organizations, strategy experts and management scholars, and insights gained from the author's consulting experience. A comparative case study from the health and social sector is also …
Identifying Regional Trends In Avatar Customization, Peter Mawhorter, Sercan Sengun, Haewoon Kwak, D. Fox Harrell
Identifying Regional Trends In Avatar Customization, Peter Mawhorter, Sercan Sengun, Haewoon Kwak, D. Fox Harrell
Research Collection School Of Computing and Information Systems
Since virtual identities such as social media profiles and avatars have become a common venue for self-expression, it has become important to consider the ways in which existing systems embed the values of their designers. In order to design virtual identity systems that reflect the needs and preferences of diverse users, understanding how the virtual identity construction differs between groups is important. This paper presents a new methodology that leverages deep learning and differential clustering for comparative analysis of profile images, with a case study of almost 100 000 avatars from a large online community using a popular avatar creation …
Aspect And Opinion Aware Abstractive Review Summarization With Reinforced Hard Typed Decoder, Yufei Tian, Jianfei Yu, Jing Jiang
Aspect And Opinion Aware Abstractive Review Summarization With Reinforced Hard Typed Decoder, Yufei Tian, Jianfei Yu, Jing Jiang
Research Collection School Of Computing and Information Systems
In this paper, we study abstractive review summarization. Observing that review summaries often consist of aspect words, opinion words and context words, we propose a two-stage reinforcement learning approach, which first predicts the output word type from the three types, and then leverages the predicted word type to generate the final word distribution. Experimental results on two Amazon product review datasets demonstrate that our method can consistently outperform several strong baseline approaches based on ROUGE scores.
Stressmon: Scalable Detection Of Perceived Stress And Depression Using Passive Sensing Of Changes In Work Routines And Group Interactions, Nur Camellia Binte Zakaria, Rajesh Balan, Youngki Lee
Stressmon: Scalable Detection Of Perceived Stress And Depression Using Passive Sensing Of Changes In Work Routines And Group Interactions, Nur Camellia Binte Zakaria, Rajesh Balan, Youngki Lee
Research Collection School Of Computing and Information Systems
Stress and depression are a common affliction in all walks of life. When left unmanaged, stress can inhibit productivity or cause depression. Depression can occur independently of stress. There has been a sharp rise in mobile health initiatives to monitor stress and depression. However, these initiatives usually require users to install dedicated apps or multiple sensors, making such solutions hard to scale. Moreover, they emphasise sensing individual factors and overlook social interactions, which plays a significant role in influencing stress and depression while being a part of a social system. We present StressMon, a stress and depression detection system that …
Emerging App Issue Identification From User Feedback: Experience On Wechat, Cuiyun Gao, Wujie Zheng, Yuetang Deng, David Lo, Jichuan Zeng, Michael R. Lyu, Irwin King
Emerging App Issue Identification From User Feedback: Experience On Wechat, Cuiyun Gao, Wujie Zheng, Yuetang Deng, David Lo, Jichuan Zeng, Michael R. Lyu, Irwin King
Research Collection School Of Computing and Information Systems
It is vital for popular mobile apps with large numbers of users to release updates with rich features while keeping stable user experience. Timely and accurately locating emerging app issues can greatly help developers to maintain and update apps. User feedback (i.e., user reviews) is a crucial channel between app developers and users, delivering a stream of information about bugs and features that concern users. Methods to identify emerging issues based on user feedback have been proposed in the literature, however, their applicability in industry has not been explored. We apply the recent method IDEA to WeChat, a popular messenger …
Community Discovery In Heterogeneous Social Networks, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Community Discovery In Heterogeneous Social Networks, Lei Meng, Ah-Hwee Tan, Donald C. Wunsch
Research Collection School Of Computing and Information Systems
Discovering social communities of web users through clustering analysis of heterogeneous link associations has drawn much attention. However, existing approaches typically require the number of clusters a priori, do not address the weighting problem for fusing heterogeneous types of links, and have a heavy computational cost. This chapter studies the commonly used social links of users and explores the feasibility of the proposed heterogeneous data co-clustering algorithm GHF-ART, as introduced in Sect. 3.6, for discovering user communities in social networks. Contrary to the existing algorithms proposed for this task, GHF-ART performs real-time matching of patterns and one-pass learning, which guarantees …
Interaction-Aware Arrangement For Event-Based Social Networks, Feifei Kou, Zimu Zhou, Hao Cheg, Junping Du, Yexuan Shi, Pan Xu
Interaction-Aware Arrangement For Event-Based Social Networks, Feifei Kou, Zimu Zhou, Hao Cheg, Junping Du, Yexuan Shi, Pan Xu
Research Collection School Of Computing and Information Systems
No abstract provided.
Building A Smart Nation: Singapore's Digital Journey, Siu Loon Hoe
Building A Smart Nation: Singapore's Digital Journey, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
Singapore’s smart nation journey began when the drive was officially announced by the country’s Prime Minister Lee Hsien Loong in November 2014 (Lee, 2014). The vision is to improve people’s lives and create more opportunities through information and communications technology (ICT). The smart nation drive is an effort by the government to co-create innovative, people-centric solutions with citizens and businesses. The three priority areas, underpinned by cyber security, are elderly, transportation and data. Since then, various digital strategies and policies have been further articulated, and digital programmes and projects implemented in the country.
Deep Unsupervised Pixelization, Chu Han, Qiang Wen, Shengfeng He, Qianshu Zhu, Yinjie Tan, Guoqiang Han, Tien-Tsin Wong
Deep Unsupervised Pixelization, Chu Han, Qiang Wen, Shengfeng He, Qianshu Zhu, Yinjie Tan, Guoqiang Han, Tien-Tsin Wong
Research Collection School Of Computing and Information Systems
In this paper, we present a novel unsupervised learning method for pixelization. Due to the difficulty in creating pixel art, preparing the paired training data for supervised learning is impractical. Instead, we propose an unsupervised learning framework to circumvent such difficulty. We leverage the dual nature of the pixelization and depixelization, and model these two tasks in the same network in a bi-directional manner with the input itself as training supervision. These two tasks are modeled as a cascaded network which consists of three stages for different purposes. GridNet transfers the input image into multi-scale grid-structured images with different aliasing …
Soa Maturity Influence On Digital Banking Transformation, Alan Megargel, Venky Shankararaman, Terence P. C. Fan
Soa Maturity Influence On Digital Banking Transformation, Alan Megargel, Venky Shankararaman, Terence P. C. Fan
Research Collection School Of Computing and Information Systems
Digital Banking is an evolution of online banking, where the banks attempt to further enhance customer experience by integrating digital technologies such as mobile technology, social media and analytics. Traditional banks have the highest barriers to entry into the digital banking market due to the presence of legacy core banking systems. These legacy systems while still high performing and reliable, are inflexible to change and are not easily integrated to the modern application systems needed for delivering digital banking services across multiple online banking channels. One solution that is widely adopted in the industry to overcome this obstacle is the …
A Unified Approach To Route Planning For Shared Mobility, Yongxin Tong, Yuxiang Zeng, Zimu Zhou, Lei Chen, Jieping Ye, Ke Xu
A Unified Approach To Route Planning For Shared Mobility, Yongxin Tong, Yuxiang Zeng, Zimu Zhou, Lei Chen, Jieping Ye, Ke Xu
Research Collection School Of Computing and Information Systems
There has been a dramatic growth of shared mobility applications such as ride-sharing, food delivery and crowdsourced parcel delivery. Shared mobility refers to transportation services that are shared among users, where a central issue is route planning. Given a set of workers and requests, route planning finds for each worker a route, i.e., a sequence of locations to pick up and drop off passengers/parcels that arrive from time to time, with different optimization objectives. Previous studies lack practicability due to their conflicted objectives and inefficiency in inserting a new request into a route, a basic operation called insertion. In this …
Building A Smart Nation: Singapore’S Digital Journey, Siu Loon Hoe
Building A Smart Nation: Singapore’S Digital Journey, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
The journey towards smart city status is a strong global trend as governments around the world strive to harness technology to improve the quality of life for their citizens (United Nations, 2016). The widespread phenomenon of becoming “smart” is a key topic of discussion and research that continues to change as new digital technologies develop (Ishkineeva et al., 2015). The smart cities theme is important because it explores how governments, as providers of public goods, harness digital technologies to improve the lives of citizens around the world in the present and the future.
Breathing-Based Authentication On Resource-Constrained Iot Devices Using Recurrent Neural Networks, Jagmohan Chauhan, Suranga Seneviratne, Yining Hu, Archan Misra, Aruna Seneviratne, Youngki Lee
Breathing-Based Authentication On Resource-Constrained Iot Devices Using Recurrent Neural Networks, Jagmohan Chauhan, Suranga Seneviratne, Yining Hu, Archan Misra, Aruna Seneviratne, Youngki Lee
Research Collection School Of Computing and Information Systems
Recurrent neural networks (RNNs) have shown promising resultsin audio and speech-processing applications. The increasingpopularity of Internet of Things (IoT) devices makes a strongcase for implementing RNN-based inferences for applicationssuch as acoustics-based authentication and voice commandsfor smart homes. However, the feasibility and performance ofthese inferences on resource-constrained devices remain largelyunexplored. The authors compare traditional machine-learningmodels with deep-learning RNN models for an end-to-endauthentication system based on breathing acoustics.
Findings Of A User Study Of Automatically Generated Personas, Joni Salminen, Haewoon Kwak, Jisun An, Soon-Gyo Jung, Bernard J. Jansen
Findings Of A User Study Of Automatically Generated Personas, Joni Salminen, Haewoon Kwak, Jisun An, Soon-Gyo Jung, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We report findings and implications from a semi-naturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization's social media channels conducted at the workplace of a major international corporation. Thirteen participants from a range of positions within the company engaged with the system in a use case scenario. We employed a variety of data collection methods, including mouse tracking and survey data, analyzing the data with a mixed method approach. Results show that having an interactive system may aid in keeping personas at the forefront while making customer-centric decisions and indicate that …
Virtualization In Wireless Sensor Networks: Fault Tolerant Embedding For Internet Of Things, Omprakash Kaiwartya, Abdul Hanan Abdullah, Yue Cao, Jaime Lloret, Sushil Kumar, Rajiv Ratn Shah, Mukesh Prasad, Shiv Prakash
Virtualization In Wireless Sensor Networks: Fault Tolerant Embedding For Internet Of Things, Omprakash Kaiwartya, Abdul Hanan Abdullah, Yue Cao, Jaime Lloret, Sushil Kumar, Rajiv Ratn Shah, Mukesh Prasad, Shiv Prakash
Research Collection School Of Computing and Information Systems
Recently, virtualization in wireless sensor networks (WSNs) has witnessed significant attention due to the growing service domain for IoT. Related literature on virtualization in WSNs explored resource optimization without considering communication failure in WSNs environments. The failure of a communication link in WSNs impacts many virtual networks running IoT services. In this context, this paper proposes a framework for optimizing fault tolerance in virtualization in WSNs, focusing on heterogeneous networks for service-oriented IoT applications. An optimization problem is formulated considering fault tolerance and communication delay as two conflicting objectives. An adapted non-dominated sorting based genetic algorithm (A-NSGA) is developed to …
Hiddencode: Hidden Acoustic Signal Capture With Vibration Energy Harvesting, Guohao Lan, Dong Ma, Mahbub Hassan, Wen Hu
Hiddencode: Hidden Acoustic Signal Capture With Vibration Energy Harvesting, Guohao Lan, Dong Ma, Mahbub Hassan, Wen Hu
Research Collection School Of Computing and Information Systems
The feasibility of using vibration energy harvesting (VEH) as an energy-efficient receiver for short-range acoustic data communication has been investigated recently. When data was encoded in acoustic signal within the energy harvesting frequency band and transmitted through a speaker, a VEH receiver was capable of decoding the data by processing the harvested energy signal. Although previous work created new opportunities for simultaneous energy harvesting and communication using the same hardware, the communication makes annoying sounds as the energy harvesting frequency band lies within the sensitive region of human auditory system. In this work, we present a novel modulation scheme to …
User-Friendly Deniable Storage For Mobile Devices, Bing Chang, Yao Cheng, Bo Chen, Fengwei Zhang, Wen-Tao Zhu, Yanju Liu, Zhan Wang
User-Friendly Deniable Storage For Mobile Devices, Bing Chang, Yao Cheng, Bo Chen, Fengwei Zhang, Wen-Tao Zhu, Yanju Liu, Zhan Wang
Research Collection School Of Computing and Information Systems
Mobile devices are prevalently used to process sensitive data, but traditional encryption may not work when an adversary is able to coerce the device owners to disclose the encryption keys. Plausibly Deniable Encryption (PDE) is thus designed to protect sensitive data against this powerful adversary. In this paper, we present MobiPluto, a user-friendly PDE scheme for denying the existence of sensitive data stored on mobile devices. A salient difference between MobiPluto and the existing PDE systems is that any block-based file systems can be deployed on top of it. To further improve usability and deniability of MobiPluto, we introduce a …
Real-Time Inbound Marketing: A Use Case For Digital Banking, Alan Megargel, Venky Shankararaman, Srinivas K. Reddy
Real-Time Inbound Marketing: A Use Case For Digital Banking, Alan Megargel, Venky Shankararaman, Srinivas K. Reddy
Research Collection School Of Computing and Information Systems
Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partners through digital platforms, for example; the addition of mobile apps for customers to access and perform service transactions. Marketing continues to play a major role in supporting the expansion of business and increasing revenue for the bank. Marketing has evolved from mass direct targeting to more personalised, face-to-face and real-time targeting. In the digital …