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Success? The Impact Of Involving Customers In E-Commerce Development, Julian Terry, Craig Standing
Success? The Impact Of Involving Customers In E-Commerce Development, Julian Terry, Craig Standing
Research outputs pre 2011
In e-commerce, customers have become Information System users. In this environment of non-mandatory usage, remote, untrained users need to quickly feel comfortable and satisfied with a site encounter. Throughout the literature for four decades, a commonly cited factor pertaining to system success has been user participation in the systems development process. Among other things this is likely to lead to increased user satisfaction and the perceived usefulness of the application. This study uses findings from thirty cases of recently completed e-commerce sites in which project leaders accounts of customer participation in e-commerce development activities are analysed, along with their perceptions …