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Full-Text Articles in Aviation
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Impact Of Weather On Serious Injury Rates Of Flight Crews, Morgan Eudy
Human Factors and Applied Psychology Student Conference
No abstract provided.
Concept Design For Technology Enhanced, Self-Paced Student Lesson, Yolanda Ortiz
Concept Design For Technology Enhanced, Self-Paced Student Lesson, Yolanda Ortiz
Human Factors and Applied Psychology Student Conference
No abstract provided.
Atc Weather Knowledge Skills: A Contributor To The Aviation Weather Problem, Jayde M. King
Atc Weather Knowledge Skills: A Contributor To The Aviation Weather Problem, Jayde M. King
Human Factors and Applied Psychology Student Conference
No abstract provided.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Airline Marketing Preferences, Kylie Johnson, Deborah Carstens Ph.D., Stephen Rice Ph.D.
Human Factors and Applied Psychology Student Conference
The aim of this research is to assess airline marketing strategies providing consumer preferences to better target potential customers. The airline industry has transformed over the years, and cost and amenities have been impacted in the airline evolution. There has been consideration of whether flight cost, or flight amenities and passenger experience should be analyzed to result in enhanced marketing in the airline industry. An online survey was issued to examine which flight amenities potential customers preferred. Furthermore, the length of the flight was examined to determine if consumer preferences changed for domestic versus international flights. The survey findings are …