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Full-Text Articles in Automotive Engineering
Battery Power
SIGNED: The Magazine of The Hong Kong Design Institute
Electric cars have always looked like the future, but around the world they are becoming an everyday reality. Can Hong Kong avoid getting stuck in the past or will the city be able to join the electric car revolution?
Strategically Managing Product Innovation To Create Consumer Value: An Analysis In The Context Of The Australian Electric Vehicle Market, Brendan Koehler
Strategically Managing Product Innovation To Create Consumer Value: An Analysis In The Context Of The Australian Electric Vehicle Market, Brendan Koehler
Theses
This thesis encompasses a body of research which looks to explore how strategic management, consumer value and product innovation interrelate. In particular, this research will evaluate such a unilateral relationship in specific reference to product innovations developed as a result of emerging and disruptive technology. Therefore, this research will be conducted in the context of the Australian electric vehicle industry. This industry was selected as it has displayed traits of an industry with companies that have a desire to incorporate electric vehicle product innovations into their portfolio from a strategic perspective; yet these product innovations have no particular consumer demand …