Engineering Commons^™

Research On Network Public Opinion Simulation From Interdisciplinary Perspective, Lingnan He, Kaisheng Lai, Zhongxuan Lin, Xiling Xiong

Journal of System Simulation

Abstract: The simulation of network public opinion shows a trend of interdisciplinary development. On the one hand, the method of data analysis in network public opinion belongs to natural science; on the other hand, participants are social people and have strong social scientific attributes. However, at present, most of the simulation models come from the natural science fields such as system dynamics, Markov model, small-world theory and SIS model, etc. This paper introduces the big five personality of psychology, media literacy of communication, opinion leaders and diffusion of innovation theory, taking the psychological modeling in the dissemination of the main …