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Full-Text Articles in Engineering
Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester
Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester
TREC Webinar Series
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of …
A Survey Of Ride-Hailing Passengers, Steven Gehrke
A Survey Of Ride-Hailing Passengers, Steven Gehrke
PSU Transportation Seminars
In less than a decade, the ride-hailing industry, led by Uber and Lyft, has dramatically transformed the way we travel in our metro regions. Rider adoption of these on-demand mobility services has proceeded much quicker than our understanding of their impacts to our urban transportation systems. Planning for this transformation in personal mobility, which will have unintended consequences, has been made more difficult by the scarcity in meaningful data made available by these ride-hailing companies. Public agencies responsible for managing congestion and transit services are hindered in their ability to successfully plan for the integration of this emergent travel mode …