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Transportation demand management

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Full-Text Articles in Engineering

Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester Nov 2018

Webinar: Segmenting The Market For Transportation Demand Management Campaigns, Philip L. Winters, Amy Lester

TREC Webinar Series

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of ...


A Survey Of Ride-Hailing Passengers, Steven Gehrke May 2018

A Survey Of Ride-Hailing Passengers, Steven Gehrke

TREC Friday Seminar Series

In less than a decade, the ride-hailing industry, led by Uber and Lyft, has dramatically transformed the way we travel in our metro regions. Rider adoption of these on-demand mobility services has proceeded much quicker than our understanding of their impacts to our urban transportation systems. Planning for this transformation in personal mobility, which will have unintended consequences, has been made more difficult by the scarcity in meaningful data made available by these ride-hailing companies. Public agencies responsible for managing congestion and transit services are hindered in their ability to successfully plan for the integration of this emergent travel mode ...


Webinar: Transportation Benefits Of Parking Cash-Out, Pre-Tax Commuter Benefits, And Parking Surtaxes, Allen Greenberg, James Choe, Sonika Sethi, Colleen Stoll Oct 2017

Webinar: Transportation Benefits Of Parking Cash-Out, Pre-Tax Commuter Benefits, And Parking Surtaxes, Allen Greenberg, James Choe, Sonika Sethi, Colleen Stoll

TREC Webinar Series

The vast majority of employers provide their employees free parking at work, which encourages employees to drive alone. Multiple strategies exist to level the playing field between travel modes and allow employees to select the travel option most beneficial to them without suffering a financial penalty. The U.S. Department of Transportation, Federal Highway Administration sponsored a study to understand the effect parking cash out, pre-tax commuter benefits, and parking surtaxes can have on congestion, emissions, and other driving-related externalities. The study is part of the Administration’s ongoing efforts to increase awareness of solutions to address the transportation issues ...


Network Congestion Effect Of E-Hailing Transportation Services, Xuegang Ban May 2017

Network Congestion Effect Of E-Hailing Transportation Services, Xuegang Ban

TREC Friday Seminar Series

E-hailing plays a key role in emerging transportation services such as ridesourcing, ridesharing and taxis, among others. This seminar will present a general economic model to analyze the congestion effect of e-hailing services in a transportation network.

The model can help analyze customers’ choices of different modes, based on their value of time and the charging schemes of different services, as well as the overall impact of the services to network level congestion.