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Full-Text Articles in Engineering
Measuring Arousal Through Physiological Responses To Packaging Designs: Investigating The Validity Of Electrodermal Activity As A Measure Of Arousal In A Realistic Shopping Environment, Daniel Hutcherson
All Theses
The validity of electrodermal activity is investigated in the context of packaging design evaluation as a sensitive measure of arousal. Analysts agree that purchasing decisions are subconscious and emotional decisions, contrasted against the popular belief that consumers make purely rational decisions. To understand the personal and rapid character of a consumer's purchasing decisions we must find methods of which to measure and interpret consumer reactions to various packaging designs. Focus groups are discussed as antiquated research methods and new, advanced technologies are outlined as physiological responses. Past literature displays methodological approaches to using electrodermal activity measures in consumer studies, however …
A Methodology For Designing Pervious Bicycle Lanes For Stormwater Management, Donald West Iii
A Methodology For Designing Pervious Bicycle Lanes For Stormwater Management, Donald West Iii
All Theses
Bicycles have proven to be an efficient and reliable form of transportation in urban settings. Therefore, the addition of bicycle lanes into the transportation network could significantly impact and improve the sustainability of our infrastructure by reducing greenhouse emissions and improving the health of individuals who cycle on a regular basis. Pervious pavements are an approved (LID) strategy that could potentially be used to construct these new facilities thereby reducing the quantity of stormwater runoff and improving the water quality. Practicing engineers need both a design aid and research supported methods for designing these improvements before they can be fully …