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Transportation Engineering

2021

Florida International University

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Investigating Mode Choice Of Ridesourcing Services: Accounting For Attitudes And Market Segmentation, Ghazaleh Azimi Nov 2021

Investigating Mode Choice Of Ridesourcing Services: Accounting For Attitudes And Market Segmentation, Ghazaleh Azimi

FIU Electronic Theses and Dissertations

The phenomenal development of ridesourcing is possibly one of the greatest revolutions that have happened to transportation networks. Ridesourcing improves mobility and mitigates traffic congestion by reducing vehicle ownership and serving as a first/last-mile feeder to public transportation. This tremendous growth created a burgeoning literature exploring ridesourcing users' characteristics, yet there is no clear picture of its market. In the absence of sufficient information, policymakers face a major challenge in planning equitable and accessible transportation systems. This dissertation presents a detailed analysis of individuals’ decisions to adopt ridesourcing, focusing on three main objectives that have not been addressed previously. First, …