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Full-Text Articles in Engineering
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Crowdsourcing Management Education Assessment, Owen P. Hall Jr, Charla Griffy-Brown
Journal of International Technology and Information Management
Assessment is now at the center of the new business education zeitgeist. This focus is the direct result of feedback from the business community regarding the growing gap between their needs and graduates from many business schools. Recently this divide has fallen under even closer scrutiny because of increasing student debt and the growing controversy over return-on- investment. Today business leaders are looking for web-savvy, problem-solving graduates. To this end, AACSB and regional accrediting bodies are calling for the adoption of comprehensive collaborative learning strategies to better align graduates’ skill sets with the real needs of business. Crowdsourcing, which is …
Time-Based Ensembles For Prediction Of Rare Events In News Streams, Nuno Moniz, Luís Torgo, Magdalini Eirinaki
Time-Based Ensembles For Prediction Of Rare Events In News Streams, Nuno Moniz, Luís Torgo, Magdalini Eirinaki
Faculty Publications
Thousands of news are published everyday reporting worldwide events. Most of these news obtain a low level of popularity and only a small set of events become highly popular in social media platforms. Predicting rare cases of highly popular news is not a trivial task due to shortcomings of standard learning approaches and evaluation metrics. So far, the standard task of predicting the popularity of news items has been tackled by either of two distinct strategies related to the publication time of news. The first strategy, a priori, is focused on predicting the popularity of news upon their publication when …
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith
Journal of International Technology and Information Management
Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …
Personalized And Adaptive Semantic Information Filtering For Social Media, Pavan Kapanipathi
Personalized And Adaptive Semantic Information Filtering For Social Media, Pavan Kapanipathi
Browse all Theses and Dissertations
Social media has experienced immense growth in recent times. These platforms are becoming increasingly common for information seeking and consumption, and as part of its growing popularity, information overload pose a significant challenge to users. For instance, Twitter alone generates around 500 million tweets per day and it is impractical for users to have to parse through such an enormous stream to find information that are interesting to them. This situation necessitates efficient personalized filtering mechanisms for users to consume relevant, interesting information from social media. Building a personalized filtering system involves understanding users' interests and utilizing these interests to …
Mining And Analyzing Subjective Experiences In User Generated Content, Lu Chen
Mining And Analyzing Subjective Experiences In User Generated Content, Lu Chen
Browse all Theses and Dissertations
Web 2.0 and social media enable people to create, share and discover information instantly anywhere, anytime. A great amount of this information is subjective information -- the information about people's subjective experiences, ranging from feelings of what is happening in our daily lives to opinions on a wide variety of topics. Subjective information is useful to individuals, businesses, and government agencies to support decision making in areas such as product purchase, marketing strategy, and policy making. However, much useful subjective information is buried in ever-growing user generated data on social media platforms, it is still difficult to extract high quality …